Sunday, May 24, 2020
Question #1 Artificial Intelligence is far more complicated than the mechanical process of thinking. There are multiple things in these world from phones to computers that can be considered Artificial Intelligence. However, the description for an A.I. vary dramatically due to the fact that intelligence itself is not easy to describe design within itself. The Touring test states that you could have an imitation game going on with a computer and if you do its considered to have intelligence. To counter act that point, if one can only imitate and copy someone elseÃ¢â¬â¢s thoughts and patterns is it considered to be its own entity? Indeed, using language as the bases of intelligence is a good step however it does not answer the conception of a mind. Artificial Intelligence can imitate but since it cannot create its own distinctive answer, therefore Lady Lovelace state that it is lacking conscious and cannot be the basis of a mind. If we look at a human mind, one can input data from var ious sources and create mental images that our sentient mind can handle and process appropriately. With that in mind, we sound and process exactly like a computer or an intelligent program, where we differentiate from is how we make an output. This is where the scale for a weak A.I. and a strong A.I come into play. A weak A.I. can input data per its program but that is where it is limited, while a Strong A.I. can use think for itself possible outside its program. For Example, a human can be on a trainShow MoreRelatedHow Close Are We Really Artificial Intelligence?1249 Words Ã |Ã 5 PagesHow Close Are We Really to Artificial Intelligence? In The HitchhikerÃ¢â¬â¢s Guide to the Galaxy, written by Douglas Adams, a man named Arthur Dent wakes up and finds himself at the beginning of beyond a bad day. When he learns that a friend of his is actually an alien with advanced knowledge of Earth s impending destruction, he is transported off the Earth seconds before it is exploded to make way for a new hyperspace motorway. And as if that s not enough, throw in being wanted by the police, EarthRead MoreArtificial Intelligence And Science For Knowledge1639 Words Ã |Ã 7 Pagesto improve man-kind. Artificial Intelligence is a substructure of Engineering where it takes that knowledge of the engineers to improve the training thought of a device with less human interaction. Software, Mechanical, and Robotics, to name a few,are areas where Artificial Intelligence is being used. The way artificial Intelligence has evolved through the years, it has even been able to challenge humans into improving much greater ideas. Ã¢â¬Å"The t erm artificial intelligence is also used to describeRead MoreGoogle vs. Intelligence Essay1062 Words Ã |Ã 5 PagesGoogle is Ã¢â¬Å"making us stupidÃ¢â¬ by contributing to a rising trend of superficial thinking. In this case, the definition of stupidity is based on Nicholas CarrÃ¢â¬â¢s belief that Google reduces our intellectual power by narrowing our focus and processing ability, which may alter the structure of our cognitive processes as we adapt to technology. This narrowing of thought impacts our critical thinking abilities, which contributes to our increasing dependence on technology. The combination of superabundantRead MoreThe Internet Is An Ocean And We Are The Fishermen2351 Words Ã |Ã 10 Pagesmyriad of appealing fishes, all competing for our attention. WeÃ¢â¬â¢re enticed to keep making our way across the water to seek more, and sometimes fail to catch anything. This is exactly the marvel of the web, but it is also a problem. Nowadays the Internet is no longer a want, rather, it is becoming somewhat of a necessity. The rising popularity of this artificial intelligence has led to an ongoing debate regarding its influence on peopleÃ¢â¬â¢s lives. The Net is undoubtedly the most influential technologyRead MoreDescribe Two of the Organisational Metaphors Studied and Discuss the Advantages and Disadvantages of Each.2170 Words Ã |Ã 9 Pagesof using different metaphors to look at organisations. The first metaphor, the organisation as a machine, is possibly the easiest to understand. Morgan (1986) explains how this style of organisation underpins the development of bureaucracy. The mechanical metaphor was dominant for most of the last century, and is associated with the work of Taylor Fayol (Pugh Hickson 1989). When we think of an organisation as a machine we imagine a very systematic approach which is frequently seen in bureaucraticRead MoreARTIFICIAL INTELLIGENCE6331 Words Ã |Ã 26 PagesARTIFICIAL INTELLIGENCE Contents : Abstract : Introduction : History : Concepts : Branches of AI : Artificial Intelligence in fiction : Problems o 7.1 Deduction, reasoning, problem solving o 7.2 Knowledge representation o 7.3 Planning o 7.4 Learning o 7.5 Motion manipulation o 7.6 Perception o 7.7 Social intelligence o 7.8 Creativity o 7.9 General intelligence Ã¯â · VIII : Tools o 8.1 Search optimization o 8.2 Logic o 8.3 Probabilistic methods for uncertain reasoning Read MoreThe Natural Language Processing ( Nlp )3111 Words Ã |Ã 13 Pages INTRODUCTION Natural Language Processing (NLP): NLP is a process in which human makes communication with machine easily. NLP is related to area of human and computer interaction. There are many application developed last few years. The very helpful application is that a machine take instruction by human voice and follow operation on it. NLP are trying to make computer more reliable that are easier to use by people. So rather than learn a special language of computer command, people will talk withRead MoreBionic: Artificial Pacemaker and Electronic Noses8677 Words Ã |Ã 35 PagesAbstract Bionics is a field, which combines both electronics and biology. In simple terms, when we think about bionics, it is generally more about prosthetic arms or leg enhancement worn outside the body and, to some extend, even implanted sensor devices inside the body, which are essentially enhanced to carry out certain routine tasks. These are essentially life systems that are powered by motors/actuators and sensory arrays. These send neural signals from affected part of the body to the brainRead MoreAldous Huxley s Brave New World3277 Words Ã |Ã 14 Pagesvirtually every aspect of human activity -- from creation to death. In exchange for comfort, happiness, and stability, the people in HuxleyÃ¢â¬â¢s world give up their free will and sense of self. To make his point, Huxley employs powerful symbols of a mechanical, mind-numbing world where individual identity has little value. In Brave New World, the government can only be described as a repressive socialist totalitarian regime. Huxley designs a government run by World Controllers, where the many are manipulatedRead MoreStrategic Importance of Knowledge Management6580 Words Ã |Ã 27 PagesAbstract Today the world has more and more of free flow of information leading to transfer of knowledge from a person or an organization to others. Whereas this invariably leads to faster development, it also impacts the competitive advantage held by the innovators of processes or technology. It has therefore become strategically important for one and all in business to understand the knowledge, processes and controls to effectively manage the system of sharing and transferring the information
Thursday, May 14, 2020
Phrenology is a pseudoscience that uses measurements of the human skull to determine personality traits, talents, and mental ability. This theory, developed by Franz Joseph Gall, became popular in the 19th century during the Victorian era, and its ideas would contribute to other emergent theories such as evolution and sociology. Phrenology is considered a pseudoscienceÃ because its claims are not based in scientific fact. Key Takeaways: What Is Phrenology? Phrenology is the study of personality traits, talents, and mental abilities as a consequence of skull curvature.Phrenology is considered a pseudoscience due to lack of scientific support for its claims.The theory has contributed to medicine because its basic premise is that mental functions are localized in areas of the brain. Phrenology Definition and Principles The term phrenology is derived from the Greek words phrÃân (mind) and logos (knowledge).Ã Phrenology is based on the idea that the brain is the organ of the mind and physical regions in the brain can contribute to a personÃ¢â¬â¢s character. Even at the height of its popularity, phrenology was controversial and is now considered discredited by science. Franz Joseph Gall. Ã Photos.com/Getty Images Plus Phrenology is largely based on the ideas and writings of the Viennese physician Franz Joseph Gall. Other proponents of this pseudoscience were Johann Kaspar Spurzheim and George Combe. Phrenologists would measure the skull and use the bumps of the skull to determine characteristics of a human. Gall believed there were faculties of the mind that could be categorized and localized in distinct regions, called organs, of the brain. He mapped out 26 organs with vacant inter-spaces. Spurzheim and Combe would later rename these categories and divide them further into more areas, such as cautiousness, benevolence, memory, time perception, combativeness, and form perception. Gall also developed the five principles on which phrenology is based: The brain is the organ of the mind.Human mental capacity can be organized into a finite number of faculties.These faculties originate from definite regions of the brainÃ¢â¬â¢s surface.The regionÃ¢â¬â¢s size is a measure of how much it contributes to an individualÃ¢â¬â¢s character.The ratio of skull surface and contour of the brain surface is sufficient for an observer to determine the relative sizes of these regions. In 1815, the Edinburgh Review published a scathing critique of phrenology, which brought it to the public eye. By 1838, after Spurzheim refuted the points in the Edinburgh Review, phrenology gained a larger following and the Phrenological Association was formed. At its beginning, phrenology was considered an emerging science, giving newcomers the opportunity to make new advances quickly. It soon spread to the Americas in the 19th century and quickly became successful. A big American proponent was L.N. Fowler, who would read heads for fees and lectured on the topic in New York. Unlike the early version of phrenology, where scientists were more focused on establishing its veracity, this new form of phrenology was mostly concerned with head readings and discussing how this relates to race. Some began using phrenology to promote racists ideas. It is FowlerÃ¢â¬â¢s work that would become the phrenology, racial concerns and all, we know today. Galls Faculties Gall created 26 faculties of the brain, but the number increased over time as followers like Combe added more divisions. Practitioners reading heads would feel the bumps of the skull to see which of the areas laid out by Gall were more prominent to determine personality traits. This was used practically to give prospective career advice for young children, to match compatible lovers, and to ensure a potential employee was honest. A phrenologist, who reads the bumps on peoples heads, demonstrating how to measure a head to a class of schoolgirls (circa 1937). Ã Hulton Archive / Getty Images GallÃ¢â¬â¢s identification methods were not very vigorous. He would arbitrarily select the location of a faculty and examine friends with that characteristic as proof. His early studies featured prisoners, from which he identified Ã¢â¬Å"criminalÃ¢â¬ areas of the brain. Spurzheim and Gall would later divide the whole scalp into more broad regions, like cautiousness and ideality. His original list of 26 organs are as follows: (1) instinct to reproduce; (2) parental love; (3) fidelity; (4) self defense; (5) murder; (6) cunningness; (7) sense of property; (8) pride; (9) ambition and vanity; (10) caution; (11) educational aptness; (12) sense of location; (13) memory; (14) verbal memory; (15) language; (16) color perception; (17) musical talent; (18) arithmetic, counting, and time; (19) mechanical skill; (20) wisdom; (21) metaphysical lucidity; (22) wit, causality, and sense of inference; (23) poetic talent; (24) good-nature, compassion, and moral sense; (25) mimic; (26) and sense of God and religion. Why Is Phrenology a Pseudoscience? With no scientific support for its claims, phrenology is considered a pseudoscience. Even during its most popular era, phrenology was heavily critiqued and largely dismissed by the larger scientific community. John Gordon, who wrote the scathing critique of phrenology in the Edinburgh Review, ridiculed the Ã¢â¬Å"presumptuousÃ¢â¬ thought that feeling bumps could determine personality traits. Other articles went so far as to state that the terms phrenologist and fool were synonymous. More recently, University of Oxford graduates conducted an empirical study to rigorously vindicate or debunk the claims of phrenology. Using MRI, scalp curvature to brain gyrification (gyri are brain ridges), and scalp measurements to lifestyles, the researchers concluded that there was no evidence to support that scalp curvature relates to individual traits or that a phrenological analysis produced any statistically significant effects. Phrenologys Contribution to Medicine Phrenologys largest contribution to medicine is that the early ideas proposed by Gall sparked interest in the scientific community about understanding the human mind and how it relates to the brain. Despite having been debunked by advances in neuroscience, some ideas posited by phrenologists have been confirmed. For instance, the idea that mental functions are localized in areas of the brains cerebral cortex has been supported. Modern brain imaging has allowed scientists to localize functions in the brain and some speech disorders have been correlated with specific atrophied or lesioned areas of the brain. GallÃ¢â¬â¢s proposed faculty for verbal memory was close to BrocaÃ¢â¬â¢s and WernickeÃ¢â¬â¢s areas, which are now known to be important areas for speech. Sources Britannica, The Editors of Encyclopaedia. Phrenology. EncyclopÃ ¦dia Britannica, EncyclopÃ ¦dia Britannica, Inc., 1 May 2018, www.britannica.com/topic/phrenology.Cherry, Kendra. Why Phrenology Is Now Considered a Pseudoscience. Verywell Mind, Verywell Mind, 25 Nov. 2018, www.verywellmind.com/what-is-phrenology-2795251.Jones, Oiwi Parker, et al. An Empirical, 21st Century Evaluation of Phrenology. BioRxiv, 2018, doi.org/10.1101/243089.What Did Phrenologists Actually Do? History of Phrenology on the Web, www.historyofphrenology.org.uk/overview.htm.
Wednesday, May 6, 2020
A Secret Weapon for Isb Essay Samples 2017 The Little-Known Secrets to Isb Essay Samples 2017 While each particular criterion has its specific directions, to find an outstanding grade, you want to learn how to properly combine them. Making the completion of private finance coursework a requirement for graduation would guarantee that young folks are at least aware of the fundamentals of keeping up a financial stability. Unlike topics for middle school or higher school, superior college topics are somewhat more challenging to discover. In general, the YLP selection procedure is rigorous and detailed. Persuasive writing can be challenging, particularly when you're made to face with a close-minded audience. While writing an easy essay may not look like a struggle from the very first glimpse, it nevertheless requires a particular amount of commons sense and creativity. Once you've got an outline, its time to begin writing. Narration is telling a story from a particular viewpoint , and there is generally a reason behind the telling. You should incorporate a distinct phrase for every one of your topics of assessment. No matter this issue, the structure is exactly the same for any persuasive essay. Needless to say, there's absolutely no definite solution to the question I used as a title. Knowing what sort of essay you're attempting to write can help you choose a topic and structure your essay in the very best way possible. On the opposite side, obtaining a list of good persuasive essay topics is insufficient. Before writing down the facts and examples which you're likely to tackle, you ought to be well informed, first of all, about your topic. Possessing very good research abilities and selecting a superb topic is critical. Isb Essay Samples 2017 - the Conspiracy There were a great deal of cross questions also. The next thing to do is to outline what you're going to write about. You may, as an example, write an expository essay with step-by-step instructions about how to create a peanut butter sandwich. The New Angle On Isb Essay Samples 2017 Just Released There aren't any steadfast rules that you will need to adhere to as you write. Don't be concerned about a few of them being rather abstract their principal purpose is to reveal to you the basic principle s that you'll have the ability to transfer to your own writing. There are a fantastic number of theories concerning extraterrestrial life. You will see people with more money indulging in dangerous activities attempting to fill the void they can't explain. The War Against Isb Essay Samples 2017 For instance, if you've got a background in marketing, you ought to fully grasp how Finance, Operations, and Logistics work to acquire into a management role. The significance of research in persuasive writing cannot be overstated. You may trust us to offer expert assistance for many of your academic writing needs. Write instead about why you believe you will make an excellent ISB student and a prosperous small business leader later on. Isb Essay Samples 2017 Fundamentals Explained Are you fighting to find quality writers. The success of the entire essay directly depends upon how good you present the supporting facts. There are lots of persuasive essay examples college students are able to make use of online. For that reason, it's imperative to learn how to approach any issue with a strong focus on solving it. Which is the reason why we here give you some persuasive essay samples that may assist you with your own. To structure an essay, you should simply stick to the aforementioned format. If you have not ever written an essay before, or when you struggle with writing and need to enhance your skills, it's a superb notion to experience several actions in the essay writing process. You cannot compose an essay if you don't experience a notion of what things to write about. There's several essays completed by them. Your thesis is the principal point of your essay. The very first step to writing an essay is to determine what type of essay to write. If you would like to figure out how to compose a decent persuasive essay, you're looking in the correct location! The simplest approach to compose a decent persuasive essay is to chose a topic you're confident in. Just adhere to the guidelines stated above, and you'll be well on your way to writing a very good persuasive essay. Characteristics of Isb Essay Samples 2017 Don't forget that any argumentative essay sample you'll discover on the internet will require a full rewriting in order to prevent plagiarism. The main component which creates a persuasive essay in English stand out from the remainder of assignments is the use of reasoning. There's no ideal solution on how best to compose an effective essay. The finest persuasive short essays often concentrate on controversial problems. Such a paragraph might incorporate a concise overview of the ideas to be discussed in body of the paper in addition to other information related to your paper's argument. It would be considerably more difficult to align your arguments to coordinate with the thesis, and it may diminish the worth of your assessment and the validity of your arguments. The thesis will often be utilized in your introductory paragraph. Observe that the objective of a persuasive speech is just like the purpose for writing an argumentative or persuasive essay.
Tuesday, May 5, 2020
Question: Discuss about theIntroduction to Environmental Health for Body Mass. Answer: The circumstances that pose suitable conditions for a person to thrive, grow, perform and age are referred to as social determinants of health. Health behaviors may be identified as a proximate social determinant that is of particular significance in the context of environmental health issue. The metabolic syndrome of overweight and obesity has gained an epidemic status in Australia thwarting a bulk proportion of the native population that calls for prompt and prudent interventions to combat the situation (Rahman and Harding 2013). The health indicators of body mass index (BMI) alongside other valid markers have revealed the alarming state of the condition pertaining to excessive fat accumulation inside the body that accentuates the risk for acquiring other chronic health conditions. Data estimated the prevalence of overweight or obesity among 11.2 million Australian adults accounting for 63% of the population in 2014-15 (Aihw.gov.au 2017). Empirical findings have attributed the risk s for obesity to personality traits that predispose an individual to develop co-morbidities and associated health threats in relation to social, economic, demographic and lifestyle variables (Avsar, Ham and Tannous 2017). Therefore, propositions have been made with respect to employing and reinforcing suitable interventions that cater to these aspects and aid in fostering healthy lifestyle modifications thereby mitigating the rising obesity trends in Australia. Obesity management has been recommended through promotion of physical activity and healthy dietary pattern in the vulnerable population (Dietz et al. 2015). Thus, it is evident that health behavior is intimately associated with prevention and management of obesity. References Aihw.gov.au 2017.Australias health 2016. [online] Aihw.gov.au. Available at: https://www.aihw.gov.au/WorkArea/DownloadAsset.aspx?id=60129556760 [Accessed 19 Aug. 2017]. Avsar, G., Ham, R. and Tannous, W.K., 2017. Factors influencing the incidence of obesity in Australia: a generalized ordered probit model.International journal of environmental research and public health,14(2), p.177. Dietz, W.H., Baur, L.A., Hall, K., Puhl, R.M., Taveras, E.M., Uauy, R. and Kopelman, P., 2015. Management of obesity: improvement of health-care training and systems for prevention and care.The Lancet,385(9986), pp.2521-2533. Rahman, A. and Harding, A., 2013. Prevalence of overweight and obesity epidemic in Australia: some causes and consequences.JP Journal of Biostatistics,10(1), p.31.
Friday, April 3, 2020
B2B B2C Marketing Paper List Of Contents 1Introduction2 2Marketing2 2. 1Direct Markteting2 2. 2Digital/Internet Marketing3 2. 3Advantages Disadvantages3 3Ethical and Legal Issues4 3. 1Ethics4 3. 2Legal Issues4 4B2B B2C5 5Databased Marketing8 6Conclusion8 Introduction Ã¢â¬Å"Marketing is the management process responsible for identifying , anticipating and satisfying customer requirements profitablyÃ¢â¬Å" (The Chartered Institute of Management) Marketing is as old as civilisation itself. The first use of Ã¢â¬Å"MarketingÃ¢â¬Å" as a technical term was between 1905 and 1920 by american universities. Now the days there are many different subgroups of Marketing. Two of them is Direkt and Internet Marketing. This report is about Direkt and Internet Marketing with a focus about changes in the past, which includes also the society changes, the reason why it grows and the benefits. Furthermore the report, based on four case studys, shows the difference between business to bussines (b2b) and business to consumer (b2c) plus a short overview of Databases Marketing. Marketing Direct Markteting Direct Marketing is an interactive system of marketing that uses one or more advertising media to effect a measurable customer response or transaction at any location and stores information about that event in a database. For many years, marketers loosley defined marketing as identifying and satisfying customers neets at a profit Up to the 50s and 60s, mass marketing and mass communication dominated marketing practice. (Brian Thomas Matthew Housden 2011 p. ) Now the days the system changed, Not in the way in which companys look at their customers but rather in they way how they present there products. There is now a dialog between the company and the customer, which allows the company to create, for example advertising, which fittes perfect to the customers. It is, of course mass production, but in a way that satisfy the customer from the beginning. Direct Marketing needs a special, strategic planning. The short life expectancy of the Marketing Director i s the reason. We will write a custom essay sample on B2B B2C Marketing specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on B2B B2C Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on B2B B2C Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Probably up to 3 years a Marketing Director works for a company. In this short time the department must implement everything. This claims a hard disziplin from everyone. Digital/Internet Marketing Digital Marketing is a tool to promote products using all ways of digital advertising channels to reach consumers. The way of reaching the customers is by using for example Internet, TV and Mobile. Exactly these medias, especialy Internet, gives the company a big place to run free. Internet Marketing is a subgroub of the Digital Marketing. This type of marketing uses various online advertisements to drive traffic to an advertisers website. banner advertisements, pay per click (PPC), and targeted email lists are often methodes used in Internet marketing to bring the most value to the advertiser (Business Dicitionary) Advantages ; Disadvantages There are a couple of advantages for the company as well as for the customers. The customers is now in a postition, that allows him to shop 24 hours a day from anywhere without going to the store physically. That also ncludes a interactive and immediate communication between consumers und the company. Now they can interact with the sellers site to find the information about spezific products, or services they desire, then order or download them on the spot. Companies can also interact with customers to learn more about their needs and to build customer databases. which are helpfull for a targeted advertising. Beside this the expense of maintaining, for example a physical store, is not of further interest. This can lower costs. Digital catalogs cost less to produce than printing. This includes a greater flexibility. Unlike a paper catalog whose products and prices are fixed until the next printing, an online catalog can be adjusted daily or even hourly, adapting product availability, prices, and promotions to match changing market conditions. (Philip Kotler Gary Armstrong 1998) But there are also a couple of disadvantages. The internet is a unregulated (in many country also lawfree) medium. The control of such a great medium is impossible. Spam and Fishing are only two of million ways to avoid the legality. This is a problem for customers as well as for the company. Beside this the internet can only reach certain consumers types. For example oldfashioned people are not in the target. Even if everything is good, the internet user need technical support or the company itself. (Lisa Spiller, Martin Baier 2005 p. 209) Ethical and Legal Issues The regulation enviroment of direct marketing includes the two very important areas of ethical and legal issues. Ethics are the moral principles of conduct governing the behavior of an individual or a group. Morals are often described in terms of good or bad. To be ethical in marketing means to conform to the accepted professional standards of conduct. (Lisa Piller, Martin Baier 2005 p. 289) Ethics Years ago the DMA (Direct Marketing Association) established a guidline for direct marketers. From honesty and clarity offer over telephone marketing to fundraising the guidline leads marketers through the ethical issius of direct marketing. (www. the-dma. org) But the Internet is not a place where the word ethic carrys great weight. Legal Issues Privacy legislation actually began over a century ago in 1890 when Smauel Warren and Justice Brandeis wrote a law reviwe article advocating that a person should be protected from having personal matters reported by the press for commercial reasons. (Lisa Spiller Martin Baier 2005 p. 294) Marketers have always had an interest in knowing consumer information. Now the days nothing changed. The Need of perfect information is present and priceless. From discount cards to surveys comapanys do everything to get information from their customers. Even the Internet is a place of anonymity. The webpage owner knows exactly where you come from (IP) and can see, what you did on the page, what you bought and what page you went to after finishing your shoppingtrip. One example is Amazon. If you are looking for a CD they show you what other customer bought, after they bought this special CD. The can influence you to buy another CD even though you only want to buy only one. For that reason many countrys remitted many laws against this Spam. Another big point is the copyright. The copyright is one of the important things to do while using Internet Marketing . To save the rights means to save your company. B2B B2C Purely business to business means a relationship between two or more companys. Behind every consumer purchase in a modern economy there is a network of business to business transactions. Even an epparently simple transaction at the supermarket is only made possible by a web of supporting business to business transactions. This network, largely is mostly invisible to the final customer. The key distinguishing feature of a business to business market is that the customer is an organisation rather tan an individual consumer. Different from business to business is business to customer. Relating to an advertising or marketing program aimed at businesses doing business directly with consumers as opposed to other businesses. The term is most commonly used in reference to commerce or business that is conducted over the Internet between a commercial enterprise and a consumer. (www. qfinance. com) Examples for B2B: FedEx FedEx offers and prices its delivery services in a variety of categories including, several years ago, a category called Priority1. To expand its market, increase its penetration, and hold its present customers for this premium service, FedEx conceived a business to business direct mail campaign to announce a new discount schedule. Based striktly on its potential value in the immediate future, the direct mail program was divided into three segments: 1. Frequent users of Priority 1: 19,126 individual customers 2. Infrequent users of Priority 1: 121,705 individual customers 3. Other FedEx customers who had never used Priority 1: 63,431 individual customer The symbol to be used for dramatizing the Priority 1 service was the same for all three market segments: a 5-pound reproduction of the 1913 exercise weigt. Frequent user of Priority 1 received the exercise weight immediately as a goodwill gift; infrequent user had to request it; nonusers received it as a premium with the purchase of Priority 1 service for the first time. Frequent useres were also asked to identify other prospects and decision makers within their own organisation. A total of 7,044 (24. 1 percent) of the 29,126 frequent user revipients of the promotion did just that. Of the 121,705 infrequent user contacted, a total of 25,985 (24,0 percent) responded by requesting the gift, and , in the process, they also supplied 14,723 names of new prospects within their own organisation As a result of this new system FedEx got an immediate sale of 500,000$ on the new customers alone. (Lisa Spiller Martin Baier 2005 p. 324) Microsoft The MediaGuardian Microsoft OfficeÃ¢â¬â¢s overriding strategy was to create relevance between the Microsoft Office product and the everyday working lives of the target audience, marketing professionals. However, it was recognised that standard advertising for this product to this audience would generate low interest and response. MediaGuardian. co. uk and Microsoft Office co-branded bespoke microsite focusing on Ã¢â¬ËThe pressures of marketingÃ¢â¬â¢. This comprised a series of articles commissioned by MediaGuardian, focusing on real life working issues rather than technology themes. For example: how to capture creative ideas, home working, and making email secure. Each article incorporated links to the Microsoft Office site where interested users could find more information. The Media Guardian solution fully exploited the great qualities of the interactive medium and allowed Microsoft a platform through which to engage the audience and demonstrate its products rather than simply talk about them. Once users attention had been grabbed, the highly relevant content of the online events further educated users about the new version of Microsoft Office and how it could make life easier. Examples for B2C: Hitachi Hitachi wanted to establish a more direct link to consumers through its business to consumer operations while minimizing the negative impact on its core business. Despite difficult economic conditions, the 2008 holiday shopping season proved to be a great success. The Hitachi Consulting team created an integrated B2C eCommerce strategy that provided a multi-year blueprint for supporting target growth and increased profitability. The corresponding technology strategy was designed to support a planned expansion that would include B2B capability, in addition to increased B2C functionality The team then designed and implemented the expanded eStore, according to the long term technical vision As a result of the transition support and enhancements Hitachi Consulting provided, the eStore was ready. The client realized significant success during the four-day period between Black Friday and Cyber Monday, including: ? a more than 35 percent increase in orders, ? a greater than 100 percent increase in site visits, and ? an over 50 percent increase in revenue. (www. hitachiconsulting. com) TreadMoves The challange for TreadMove was to promote their videos by using a small budget without using the typical mass media retail channels. The team looked out for chatroomes realated to fitness where they searched for information about the needs of these fitness adicted people. After collecting the information they produced the first set of videos. To lower the cost of promotion, the team decided to use the same chatrooms. By uploading Videos and creating topics, they informed the users. This was the right way. Once the initial two videos were successfully introduced to the market, the TreadMovers team took advantage of its most valuable recource, its customer database. Every person who bought a video was now informed by mail, whenever a new video was on the market. They got a 20% return of response whithin only two days. The next step was to get more consumer email addresses. This was done by using memberinformation of gyms, given by the owner. As a result of being able to demonstrate significant web site traffic as well as a 30% repeat purchase rate, the TreadMoves team investigated other channels of distribution. Today, TreadMoves is sold via multi-channel direct marketin in addition to the TreadMovers webpage, customers can also buy the videos from on-line retailers like Amazon. om, multiple cataloges such as Collage Video an brick-and-store retailers like Barnes Noble All this by minimum costs of 100$ for marketing (web page costs). (Lisa Spiller Martin Baier 2005 p. 27) These are four examples of succesfully B2B and B2C strategies that show, how importent marketing is, to business partners as well as to consumers. Databased Marketing Communicating, promoting, and selling activitys based on a databased managment system which stores and re fines data generated by a companys routine marketing and selling efforts. The databased managment system construcs customer profiles based on their personal, demographic, geographic, and psychographic characteristics. ,enabling the firm to direct its marketing efforts with greater accurancy. (Business Dictionary) The growth of database marketing has been facilitated by powerfull processing capability and immense strorage capacity of todayss computers. The strengths of database marketing is because it is measurable, testable, selective and flexible. There are no fix costs beside the costs for the programm the company has to buy (SAP, Oracle etc. but a performance guarantee and this can be done very quickly. Data can be primary data, secondary data or external data. (Lisa Spiller, Martin Baier 2005 p. 60) Conclusion Direct Marketing, especially Internet Marketing has become a big and importent part of the marketing. Now the days there is no way arround. Nearly everbody promotes his company, brand or whatever in a digital way to get more and more customers. E ven the smallest one, like a pizza delivery service. But as mentioned above, there are many traps. The future is now and to serve a good service, nearly everybody has to jump on this big train. The way to do this is up to yourselfe. Internet Marketin, as opposed to the classic Direct Marketin, is cheaper, faster, more efficent and 24/7/365 available. Brian Thomas ; Matthew Housden Direct and Digital Marketing in Practise 2011 Business Dictionary 2010 Philip Kotler ; Gary Armstrong Grundlagen des Marketing 1998 Lisa Spiller ; Martin Baier Contemporary Direct Marketing 2005 The Chartered Institute of Management www. hitachiconsulting. com www. qfinance. com www. the-dma. org
Sunday, March 8, 2020
John Keats-ode to autumn Essays John Keats-ode to autumn Paper John Keats-ode to autumn Paper This is the last poem Keats wrote and is an ode, which is a lyric poem addressed to a person or thing and deals with one main idea. The romantic poets like Wordsworth, Shelley and Keats used this form of poem a lot. The Romantics wrote of many things in their poems and believed their emotions and their imagination were very important. In this poem the main subject is autumn which Keats relates to love, death and immortality (Romantics were interested in these areas). He describes Autumns rich images and uses them as symbols for his own feelings. Keats uses a mature language to convey a Romantics view of Autumn and nature. In the first stanza we are straight away led into the idea of something which is warm, pleasant, smooth and full of richness autumn.. The word autumn is never used except in the title so we only know its autumn because of the way Keats paints us a picture with words. With words like mellow and fruitfulness being used. Keats then talks of the sun and how it ripens everything in a completed and full way, And fill all fruit with ripeness to the core.. This shows how Keats believes autumn begins and summer ends, with the growth and ripeness of fruit and plants. He uses detailed, complex and innovative language to describe a maturing and full Autumn. For example, when talking about the ripening fruit of autumn And fill all fruit with ripeness to the core and To swell the gourd and plump the hazel shells. The use of those words swell and plumpin this context presents a very real picture. He shows use a summer leaving and a Autumn entering in abundance and an idea of love. The line .. later flowers for the bees, Until they think warm days will never cease, shows how autumn can come slowly in with warm sun and late flowers such that the bees may think it is still summer. Maybe this all relates to Keats and shows he had reached the ripest point of his career. The second stanza is Autumn described in a very strong way and shows us very visual ideas. Keats in this stanza represents Autumn as a person or spirit using words such as seated, sleeping and watching which are all things one does. For example, in the lines Sometimes whoever seeks abroad may find. Thee sitting careless on a granary floor, Thy hair soft-lifted Keats clearly shows autumn as a person, using the pronoun thee and words such as careless which can only apply to people. Another example is when he writes: Steady thy laden head across a brook; Or by a cider -press with patient look with the word patient clearly a human quality. This personification is very good at getting across the feeling of an autumn day the furrows are half-reaped there is a winnowing wind but it is not cold and bitter like winter because he writes they hair soft lifted by the winnowing wind. In this second stanza, he also shows what Autumn has and brings its characteristics and occupations. This stanza has a feeling of contentment and yet impermanence, the cider reaches its last oozings and the harvest is finishing while thy hook spares the next swath . Autumn reaches its peak but the peak is slowly fading. Talk of drugs to ease pain was mentioned Drowsed with the fume of poppies. This was linking with one of the Romantics pastimes but maybe also the pain-relief for Keats. He describes corn being hooked and cider being pressed. All of this stanza may again relate to Keats life as he knew of his illness and death was beginning to enter his thoughts. The last stanza is important and uses brilliant and poetic language with Keats showing his joy in words. Music is an important topic here with with Keats claiming that, like spring, autumn has its own music .. thou hast thy music too and he used words such as choir, sing, soft, treble and twitter. The gnats are a wailful choir; the hedge-crickets sing and now with treble soft, The redbreast whistles. But also there is a contrasting and somewhat overpowering topic of death and winter. This is portrayed in lines such as While barred clouds bloom the soft-dying day, and Then in a wailful choir, the small gnats mourn telling us they are about to die. The stanza hints at eternal beauty present which Keats was interested in and searched for in the lines hedge crickets sing redbreast whistles gathering swallows twitter and full grown lambs bleat we are given a picture of life . I like his description of how the sinking sun touches the stubble-plains with rosy hue. The last five lines in the stanza stand out with sounds combining to give a low drone and feeling of time. The stanza gives a feeling of rising and falling in comparative ways as it leads into winter a cold and dark month. The swallows are gathering getting ready to leave for warmer countries and the clouds bloom the soft dying day . The winter relates to Keats as he was near death and Im sure he thought very deeply as he wrote the last stanza. The whole poem presents a different and very imaginative view of nature. The poem has a varied rhythm similar to a sonnet and it is very interesting how the poem is still full of richness even thought only one simile was used .. like a gleaner . This poem shows Keats as a Romantic and shows his skill at describing his life in terms of nature and at the same time bringing to life a picture of an English autumn. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE John Keats section.
Friday, February 21, 2020
Self Evaluation in Business law - Essay Example The paper is done using the Harvard referencing system and proper in-text citation and bibliography is provided. There is also a list of appendices used in the research report. Familiar cases and ruling have been applied appropriately, for example the case of in liability for allergic reaction of goods purchased under the sale of goods agreement. Most importantly has been submitted in good time. Last but not least the answer provide in different question have demonstrated that reasonable reach has been conducted and there is understanding of the Sale of good Act of 1974 and the Consumer Credit Act. It is one thing knowing about the Acts, and it is another thing being able to apply the provisions in handling complex real situations.Under the Sale of Goods Act, Julia has a right to complain to the seller of the washing machine. It is the buyers duty to inspect goods once there are delivered and to notify the seller of any faults within reasonable time. Some products have warranty perio ds but the Sale of goods act stipulates that the rights of a buyer can not be curtailed by simple warranty terms and conditions. A buyer has the right to inspect goods within reasonable time and place before accepting them. Generally, a buyer who finds goods purchase too be faulty is entitled with the responsibility to proof that the goods were faulty at the time of purchase. This way, a buyer can request for a full refund. Had Julia inspected the washing machine before six months, it would have been agreed that the machine was fault at the time of sale. However, Julia has reasonable circumstances as to why she did not return the machine earlier. She was traveling and thus had no time to inspect the machine. Julia was not in position to inspect and check the washing machine when it was delivered because she was called immediately the machine was delivered to an emergency and was away for 6 months. Her responsibility in this case is to just proof that the machine was not in satisfact ory condition at the time of purchase because she has never used it even once. It is her right as a consumer to get goods of acceptable standard and that are fit for their purpose (National Consumer agency 2011). It is now JuliaÃ¢â¬â¢s responsibility to act promptly. She can seek refund, replacement or repair under the sale of goods Act. Oliver bought a luxury deep filled duck Ã¢â¬âdown pillow so he would sleep well. However, he did not ask the sellers for man Ã¢â¬âmade fibre pillow. The sellers were unaware of his allergy reactions to feather. Therefore, the sellers acted in good faith while selling Oliver the luxury pillow; he wanted to sleep well and he never told them about any problems with feather. The sellerÃ¢â¬â¢s responsibility under consumer Act was to let the buyers know that the pillow had feather in it. The case would have been different if Oliver had told the seller that he was allergic to feather. Then, he would have statutory rights to be compensated for the harm suffered and may get another feather free luxury pillow. The product was not faulty or defective, it is just that he was allergic and other buyers may be not allergic. In the case of Adelman-Tremblay V.Jewel Companies, Inc in 1988, it was